This book is at once a professional and personal account of how to successfully launch and run a small business. It offers advice and wisdom to would-be entrepreneurs and to those who are launching and growing a business. The authors write insightfully within a set of 50 brief and easy-to read memos, offering a host of stories and examples on what you need to know and navigate on this journey. From crafting your vision and strategy, to building your team, to managing the finances and having a life outside your business, and much more, to those who are starting, running and growing a business, make sure you get the memos!