About Memos to Dan
Tired of mechanical “how to” books about starting and running your own business? In Memos to Dan: Entrepreneurial Lessons from a Father to his Son, you will enjoy the real-life stories of a small business owner – equal parts thoughtful, insightful, funny and serious. Loaded with examples of the advice and guidance offered, Memos to Dan focuses primarily on one business thereby providing a consistent thread of understanding.
Organized in a logical and easy-to-follow framework, the book carries you through the critical steps to evaluate and launch your idea’s commercial opportunities. The fifty memos allow for reading and thinking through a few key topics at a time. They also include “Key Takeaways” to facilitate future easy reference.
Having your product or service idea is just the start. The book begins with the question of whether you are a good fit for small business ownership and leadership. Memos to Dan illustrates that early challenges require a flexible mindset, perseverance and a willingness and ability to be an energetic Jack-of-all-trades leader.
You will learn a straightforward approach to evaluating the commercial viability of your idea. Again, examples abound as you begin preparing and organizing an actual legal entity with a clear vision and strategies for success followed by the real decisions of hiring a talented and diverse team and then executing your plan on a day to day basis.
Memos to Dan also provides the small business owner excellent thoughts and considerations around managing and coaching a team, effectively using your business network to learn and stay ahead of the competition, and knowing how not to let the business run your entire life. While not typically your first thought upon launching a new business, eventually succession becomes a consideration. Written by a father for his son, Memos to Dan covers the generation passing exercise with the critical message the transition process requires careful planning and clear, honest communication.
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Todd Stetson has spent 30 years working at Court Products, first as an employee, then as an integral part of reshaping its path to eventually owning it. He has served on his community’s park board as an elected official and as a member of the board of directors for a local community bank. Todd graduated from the University of Wyoming with a BS in Marketing. He captained and assistant coached the UW Swimming Team. Todd and his wife, Kathy, have two children, Danny and Julie and one granddaughter from Danny and his wife Laura. Outside of his professional career his passions are hiking and photographing wildlife in the mountains.
Lynn Stetson is a financial risk management executive with over 30 years of experience. He has functionally reported to the Board of Directors for two Dow 30 companies – Bank of America and GE Capital. He has held roles covering consumer, small business and global investment banking risk, including five years in London where his family enjoyed living in and traveling throughout Europe, the Middle East and Africa. Lynn and his wife, Kathleen, have two children, Clare and Griffin. Lynn enjoys the discovery of learning from new people, new activities and new destinations. Like Todd, Lynn graduated from the University of Wyoming and captained the UW Swimming Team. He also earned an MBA at Indiana University.
Memos to Dan 